So, what is copywriting?

Copywriting is a persuasive type of writing that is a fundamental part of both marketing and advertising. Copywriting is the main tool for brand or product awareness because it’s what conveys the message that a business or organization needs to get across to their audience.

Copywriters produce text—known as “copy”—that must be not only appealing and persuasive, but also motivational. In fact, the main purpose of copy is to make people act.

Ultimately, a copywriter needs to sell the value of a product, service, or idea.

People probably don’t notice this, but copy is just about everywhere: in printed advertising, online, on TV or radio, and even on billboards along the streets.

Everything you are reading in print or online or listening to on television or on the radio about products, brands, and services, and about public interest information, is advertising or marketing copy.

What does a copywriter do?

Copywriters write content meant to educate and inform, or to inspire, persuade, and compel the target audience. As we’ve said before—the main purpose is to make people take a specific action.

To get the job done, a copywriter will begin by brainstorming and then researching to find information, keywords, themes, etc. They will also search for brand or product information, plus information on their target audience or the target audience’s location.

Obviously, copywriters must have good writing skills, so they also need to ensure grammar and punctuation are correct and use the proper style and tone of voice. Also, they need to ensure general readability and accuracy. Credibility is also important.

A copywriter can work alone or on a team, either at the office or from home.

Basically, one way or the other, their main functions are ideating, writing, editing, revising, and, finally, publishing an effective copy.

Who will benefit from hiring a copywriter?

Just about any business or institution that needs to interact with a target audience.

We’re talking from solo entrepreneurs and even freelancers to small or large retail stores (brick and mortar or online), large corporations, and multinationals. NGOs and even governments also need to communicate with the public.

And this is a mere sample of who copywriting clients could be.

No matter the type of company, copywriting services will be a fundamental part of a business. If people aren’t aware of your company, product, or service, how will you sell it? How will you make a profit and remain relevant in the market?

Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.

Get more juicy info here: https://www.awai.com/what-is-copywriting/

Communicate your message, turn leads into customers, and keep existing customers engaged with our copywriting services!

Read Part II of Copywriting and brand success, Types of copywriting!