Winter doesn’t have to be a sad time! We have the tools to deal with all the challenges we face in life. We just need to learn how to use them. There are always things we can do to improve our psychic well-being.

In the past, it was often easier to work directly from the source text and translate from scratch than to post-edit the usually poorly generated content. But advances in machine translation, mostly driven by the post-edited text being fed back into the engines for learning, now allow for a higher-quality output, and this has been increasing the demand for this service.

The pursued unification is utopian, in addition to being unnecessary, and the changes in the new agreement give rise to a series of linguistic problems for which the experts have not yet found an answer. The addition of optional rules and double spellings has only aggravated the problem and further disfigured our centuries-old and very rich language. 

Portuguese is a Latin language, yes, but only because, along with other prior influences, it is derived from Latin just like languages such as Spanish, French, and Italian. Latin is a dead language, disseminated by the ancient Roman Empire, in times when the Roman and Greek people were the pinnacle of Western civilization and considered all other cultures mere “barbarians.”

Nor is it necessary to hire an “official” translator, i.e., a member of the Portuguese Translators Association—as some institutions unknowingly demand—to carry out a certified translation. Any professional translator can perform the translation, which will subsequently be certified by the competent authority, and the document produced will have legal validity.

The border between literary and non-literary translators is now becoming a bit blurred. Non-literary translation has also expanded rapidly from being mostly technical, legal, and medical to include a much wider range of content, such as marketing and publicity, business, scientific, pharmaceutical, digital content, video games, subtitling, etc.

Technology has also brought up significant changes in the perspective and approach of multilingual communication. On one hand, this is mutually beneficial: just as technology benefited translation professionals, technical translation is also vital for multiple technological fields—from construction and engineering to automation and robotics.

All the way back in 1964, to describe the phenomenon by which the world’s culture was simultaneously shrinking and expanding due to the instantaneous sharing of culture originated by technological progress, the media and communication theorist Marshall McLuhan coined the term “global village.”

You may think that you don’t want your readers to skim the page, but you actually do! So go ahead and help them skim through the text. Making it easier for them is how you can catch their attention and make your message easier to digest.

Creative copywriting requires not only getting the information across but also getting it across in the most interesting, appealing, and relatable way. This requires a creative mindset and will often force you to think out-of-the-box.