Welcome to our blog! This is where we explore topics that we hold dear or that are relevant to the world we live in. Serious, with a hint of humor and spiced up by our passion for writing, our blog will allow readers to see us for who we are.
You can read our latest articles below and share your comments with us.
Is it human to err? Yes, but it comes at a price.
If we think about it, it seems unlikely and even improbable that a translation error could cause a war between nations or end up causing thousands of deaths.
However, history is scarred by incidents in international relations caused by discrepancies in the translation of communications, treaties, and speeches.
What are the most common challenges for translators?
“False friends” are not your next-door neighbors! 😬
Joking aside, this expression refers to the difficulty that arises in mastering a lexicon when there’s a false similarity between words in one language and the other, which can lead to error.
Do you need help to overcome your anxiety about speaking in public?
9 tips to help you face your audience
Imaginemos situações muito mais simples e comuns, tais como apresentações orais na escola, debates pós-aula, entrevistas de emprego, reuniões de trabalho (incluindo Zoom ou Skype), apresentação a novos colegas ou a um supervisor, pedidos de empréstimo ou visto de residência, testemunhar em audiências judiciais ou interrogatórios policiais, etc. Ou mesmo ter de receber clientes quando essa não é essa a nossa função habitual.
Does social engagement increase wellness & performance at work?
Good relationships reduce employees’ stress levels, which reflects in better overall health, which increases productivity and improves performance.
Studies show healthy and happy employees tend to have higher performance levels, take fewer sick days, and help build a more energic and positive work environment.
How to handle the hustle & bustle of everyday life
Instead, you should be in a hurry to realize—the sooner the better—that life cannot be a race. That you must slow down and live at your own pace. That you must take time to appreciate what really matters. That you should listen to your elders and learn from them because they have so much to teach. That the best you can offer your children is your time!
The value of translation—far beyond money (Part II)
We have all read things that sound as if they have been “translated”—so-called “translationese”—where the text may be error free but it’s everything but fluid and natural in the target language.
Quite often, a low-quality translation loses all meaning or even becomes unreadable.
The value of translation—far beyond money (Part I)
Many clients believe that translating is simply transferring words from one language to another. However, translation involves so much more than transferring words: translation is about conveying meaning, and doing so with consistency and accuracy, in a way that feels natural and fluid in the target language, while respecting the style and tone of voice of the source content.
The creative process—how to stimulate creativity? (Part III)
It makes perfect sense: if we want our words to sell, we have to be very careful not to overdo it because exaggeration will easily cross the very fine line between eliciting a certain emotion and making the reader feel manipulated. This would have the exact opposite effect to what we intended.
The creative process—how to stimulate creativity? (Part II)
The processing of information carried out by the brain also requires breaks—so create moments to let your brain breathe!
You know when your computer is getting sluggish, and you use the “classic” turn-off-then-back-on-again fix? Suddenly, as if by magic, everything is fine again.
That’s it. Allow your brain to “reset”!