But simply translating your site’s content isn’t enough to guarantee visibility. To truly connect with your target audience and climb up the search engine rankings, you need to master the art of multilingual keyword research.
And it’s more than just swapping one language for another; it’s about understanding the nuances and subtleties of language and the local search behavior.
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localization
Translation vs. Localization: Spot the Differences
If you’re a gamer like I am then videogame localization may sound like an enjoyable activity, but it’s actually a highly intricate and lengthy process!
It involves adapting games for global audiences and this presents several challenges.
SEO and keyword translation
A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.
Beyond translation:
But simply translating your site’s content isn’t enough to guarantee visibility. To truly connect with your target audience and climb up the search engine rankings, you need to master the art of multilingual keyword research.
And it’s more than just swapping one language for another; it’s about understanding the nuances and subtleties of language and the local search behavior.
Translation vs. Localization: Spot the Differences
If you’re a gamer like I am then videogame localization may sound like an enjoyable activity, but it’s actually a highly intricate and lengthy process!
It involves adapting games for global audiences and this presents several challenges.
SEO and keyword translation
A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.




