Welcome to our blog! This is where we explore topics that we hold dear or that are relevant to the world we live in. Serious, with a hint of humor and spiced up by our passion for writing, our blog will allow readers to see us for who we are.
You can read our latest articles below and share your comments with us.
Create your Own Transcreation Brief
The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.
Creativity à la carte
The truth is no one—whether born creative or having developed their previously untapped potential—can be permanently inspired and have good ideas à la carte. There are actually methods and exercises to promote and stimulate our creative potential.
The Brief — the Backbone of Transcreation
The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Is communication your best friend…? Or does it leave you hanging?
Communication is vital. Everyone agrees, at some level, but when push comes to shove and situations arise, most people struggle with communicating.
Technical translation – Is it that complicated?
Technical translation is one of the most complex types of translation!
Not only does it require through handling of the text, but also a very specific conduct from the translator.
Translation agencies… No, thank you!
You know translation agencies’ reputation is in dire straits but there are great agencies out there, ours included!
Telework and motherhood
Most people believe working from home would be just fabulous—until they’re actually doing it!
The generalization of telework and isolation
2020 was just beginning when the world suddenly stopped. At an early stage, the idea of working without having to leave home seemed appealing to many people… but it quickly turned into a nightmare for so many!