Welcome to our blog! More than just a blog about translation and languages, this is a place for stories, ideas and reflections. Here you’ll find technical articles alongside topics for every taste, all written in a warm, personal and conversational style. Some pieces are designed to inform, while others invite you to think, smile or see the world from a different perspective. From behind-the-scenes insights into the translation profession to reflections on communication, culture and much more, we write as though we’re having a conversation with you. Step in, explore, pick a title and let yourself be surprised. Who knows… you might just find the article you never knew you were looking for.
SEO and keyword translation
A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.
Fear of new things
Fear of change and progress can prevent you from evolving as a professional and keep you from remaining relevant in your own market. So, people who feared losing relevance as professionals due to these new tools are actually becoming irrelevant now by shying away from progress.
The paramount importance of revision – Part II
Each professional has their own individual set of skills, abilities, and knowledge. In reviewing work produced by others, unlike self-review, two totally different individual sets of skills, abilities, and knowledge come into play!
The paramount importance of revision – Part I
Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.
Create your Own Transcreation Brief
The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.
Creativity à la carte
The truth is no one—whether born creative or having developed their previously untapped potential—can be permanently inspired and have good ideas à la carte. There are actually methods and exercises to promote and stimulate our creative potential.
The Brief — the Backbone of Transcreation
The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Is communication your best friend…? Or does it leave you hanging?
Communication is vital. Everyone agrees, at some level, but when push comes to shove and situations arise, most people struggle with communicating.