transcreation

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transcreation

SEO and keyword translation

SEO and keyword translation

A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.

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Create your Own Transcreation Brief

Create your Own Transcreation Brief

The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.

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The Brief — the Backbone of Transcreation

The Brief — the Backbone of Transcreation

The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.

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Transcreation: translation + creation?

Transcreation: translation + creation?

As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?

read more
SEO and keyword translation

SEO and keyword translation

A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.

read more
Create your Own Transcreation Brief

Create your Own Transcreation Brief

The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.

read more
The Brief — the Backbone of Transcreation

The Brief — the Backbone of Transcreation

The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.

read more
Transcreation: translation + creation?

Transcreation: translation + creation?

As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?

read more

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