The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
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Sónia Rodrigues Dias
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Telework and motherhood
Most people believe working from home would be just fabulous—until they’re actually doing it!
The generalization of telework and isolation
2020 was just beginning when the world suddenly stopped. At an early stage, the idea of working without having to leave home seemed appealing to many people… but it quickly turned into a nightmare for so many!
Working from home: is it a “real” job?
Working from home? A pair of comfortable pajamas and slippers, in the comfort and quiet of your home, without being enslaved by the clock, without the hustle and bustle of public transportation or traffic. Sounds perfect but…
Telework doesn’t have to be an ordeal!
10 tips for a healthier and more productive telework!
The Brief — the Backbone of Transcreation
The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Telework and motherhood
Most people believe working from home would be just fabulous—until they’re actually doing it!
The generalization of telework and isolation
2020 was just beginning when the world suddenly stopped. At an early stage, the idea of working without having to leave home seemed appealing to many people… but it quickly turned into a nightmare for so many!
Working from home: is it a “real” job?
Working from home? A pair of comfortable pajamas and slippers, in the comfort and quiet of your home, without being enslaved by the clock, without the hustle and bustle of public transportation or traffic. Sounds perfect but…
Telework doesn’t have to be an ordeal!
10 tips for a healthier and more productive telework!







