Welcome to our blog! This is where we explore topics that we hold dear or that are relevant to the world we live in. Serious, with a hint of humor and spiced up by our passion for writing, our blog will allow readers to see us for who we are.
You can read our latest articles below and share your comments with us.
Copywriting and brand success – Part III
You may think that you don’t want your readers to skim the page, but you actually do! So go ahead and help them skim through the text. Making it easier for them is how you can catch their attention and make your message easier to digest.
Copywriting and brand success – Part II
Creative copywriting requires not only getting the information across but also getting it across in the most interesting, appealing, and relatable way. This requires a creative mindset and will often force you to think out-of-the-box.
Copywriting and brand success – Part I
Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.
Metalanguage explained
Through language, humans are able to transmit and receive objective information about what is going on around them. Metalanguage is not only about terminology, but also about the way we speak and the impact of how we do it on the success of our everyday communication.
SEO and keyword translation
A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.
Fear of new things
Fear of change and progress can prevent you from evolving as a professional and keep you from remaining relevant in your own market. So, people who feared losing relevance as professionals due to these new tools are actually becoming irrelevant now by shying away from progress.
The paramount importance of revision – Part II
Each professional has their own individual set of skills, abilities, and knowledge. In reviewing work produced by others, unlike self-review, two totally different individual sets of skills, abilities, and knowledge come into play!
The paramount importance of revision – Part I
Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.
Create your Own Transcreation Brief
The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.