Creative writing

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Creative writing

Plagiarism and the importance of citing the author

Plagiarism and the importance of citing the author

It’s not just about submitting another author’s complete work as your own; copying and pasting other authors’ ideas or entire sentences without citing the source is also plagiarism (meaning, stealing).
So is using a quote from an author in your own words without putting it between quotation marks and referencing the author or providing incorrect sources for a quote.

read more
Copywriting and brand success Part I

Copywriting and brand success Part I

Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.

read more
Create your Own Transcreation Brief

Create your Own Transcreation Brief

The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.

read more
The Brief — the Backbone of Transcreation

The Brief — the Backbone of Transcreation

The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.

read more
Plagiarism and the importance of citing the author

Plagiarism and the importance of citing the author

It’s not just about submitting another author’s complete work as your own; copying and pasting other authors’ ideas or entire sentences without citing the source is also plagiarism (meaning, stealing).
So is using a quote from an author in your own words without putting it between quotation marks and referencing the author or providing incorrect sources for a quote.

read more
Copywriting and brand success Part I

Copywriting and brand success Part I

Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.

read more
Create your Own Transcreation Brief

Create your Own Transcreation Brief

The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.

read more
The Brief — the Backbone of Transcreation

The Brief — the Backbone of Transcreation

The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.

read more

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