Sónia Rodrigues Dias

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Sónia Rodrigues Dias

Technology: a two-faced game changer Part 2

Technology: a two-faced game changer Part 2

Technology has also brought up significant changes in the perspective and approach of multilingual communication.
On one hand, this is mutually beneficial: just as technology benefited translation professionals, technical translation is also vital for multiple technological fields—from construction and engineering to automation and robotics.

read more
Technology: the evolution of translation Part 1

Technology: the evolution of translation Part 1

All the way back in 1964, to describe the phenomenon by which the world’s culture was simultaneously shrinking and expanding due to the instantaneous sharing of culture originated by technological progress, the media and communication theorist Marshall McLuhan coined the term “global village.”

read more
Copywriting and brand success Part I

Copywriting and brand success Part I

Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.

read more
Metalanguage explained

Metalanguage explained

Through language, humans are able to transmit and receive objective information about what is going on around them. Metalanguage is not only about terminology, but also about the way we speak and the impact of how we do it on the success of our everyday communication.

read more
SEO and keyword translation

SEO and keyword translation

A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.

read more
Fear of new things: changes in the workplace

Fear of new things: changes in the workplace

Fear of change and progress can prevent you from evolving as a professional and keep you from remaining relevant in your own market. So, people who feared losing relevance as professionals due to these new tools are actually becoming irrelevant now by shying away from progress.

read more
The paramount importance of revision Part I

The paramount importance of revision Part I

Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.

read more
Technology: a two-faced game changer Part 2

Technology: a two-faced game changer Part 2

Technology has also brought up significant changes in the perspective and approach of multilingual communication.
On one hand, this is mutually beneficial: just as technology benefited translation professionals, technical translation is also vital for multiple technological fields—from construction and engineering to automation and robotics.

read more
Technology: the evolution of translation Part 1

Technology: the evolution of translation Part 1

All the way back in 1964, to describe the phenomenon by which the world’s culture was simultaneously shrinking and expanding due to the instantaneous sharing of culture originated by technological progress, the media and communication theorist Marshall McLuhan coined the term “global village.”

read more
Copywriting and brand success Part I

Copywriting and brand success Part I

Your best bet is hiring an experienced, knowledgeable, and skilled copywriting professional to offer you the right words that communicate your brand identity and your vision to your target audience in the tone of voice that will work better for them.

read more
Metalanguage explained

Metalanguage explained

Through language, humans are able to transmit and receive objective information about what is going on around them. Metalanguage is not only about terminology, but also about the way we speak and the impact of how we do it on the success of our everyday communication.

read more
SEO and keyword translation

SEO and keyword translation

A professional SEO translation is much more than translating words literally. Search engines operate on a local basis—they search for keywords that are relevant locally! So, translators with SEO skills know they must consider the cultural specificities of the local target market.

read more
Fear of new things: changes in the workplace

Fear of new things: changes in the workplace

Fear of change and progress can prevent you from evolving as a professional and keep you from remaining relevant in your own market. So, people who feared losing relevance as professionals due to these new tools are actually becoming irrelevant now by shying away from progress.

read more
The paramount importance of revision Part I

The paramount importance of revision Part I

Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.

read more

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