Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.
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Sónia Rodrigues Dias
Create your Own Transcreation Brief
The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.
Creativity à la carte 9 tips to develop your creative potential
The truth is no one—whether born creative or having developed their previously untapped potential—can be permanently inspired and have good ideas à la carte. There are actually methods and exercises to promote and stimulate our creative potential.
The Brief — the Backbone of Transcreation
The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Telework and motherhood: A dream job or an impossible task?
Most people believe working from home would be just fabulous—until they’re actually doing it!
The generalization of telework and isolation
2020 was just beginning when the world suddenly stopped. At an early stage, the idea of working without having to leave home seemed appealing to many people… but it quickly turned into a nightmare for so many!
Working from home: is it a “real” job?
Working from home? A pair of comfortable pajamas and slippers, in the comfort and quiet of your home, without being enslaved by the clock, without the hustle and bustle of public transportation or traffic. Sounds perfect but…
Telework doesn’t have to be an ordeal! 10 tips to succeed and not lose heart
10 tips for a healthier and more productive telework!
The paramount importance of revision Part I
Working as a reviewer means being open to the perspectives and the solutions of others, without trying to impose our own ideas on someone who has produced an acceptable piece of work; and recognizing the validity of approaches to translation that are different from our own.
Create your Own Transcreation Brief
The brief consists of the most relevant information about the work a translation or transcreation professional has in hand, what the customer expects from their services, and the intended result.
To provide a good transcreation service, obtaining this information before we start is key.
Creativity à la carte 9 tips to develop your creative potential
The truth is no one—whether born creative or having developed their previously untapped potential—can be permanently inspired and have good ideas à la carte. There are actually methods and exercises to promote and stimulate our creative potential.
The Brief — the Backbone of Transcreation
The transcreator needs to establish an emotional connection between the target audience and the message conveyed, always focusing on cultural relevance. A transcreated message must elicit the same emotional response and have the same implications for the target audience as the original message.
Transcreation: translation + creation?
As great authors like James Joyce disrupted canonical standards, translating their work became harder. How could one translate these works while still preserving their essence, exploring these resources of linguistic materiality, if the meaning of the source text was no more than a secondary aspect?
Telework and motherhood: A dream job or an impossible task?
Most people believe working from home would be just fabulous—until they’re actually doing it!
The generalization of telework and isolation
2020 was just beginning when the world suddenly stopped. At an early stage, the idea of working without having to leave home seemed appealing to many people… but it quickly turned into a nightmare for so many!
Working from home: is it a “real” job?
Working from home? A pair of comfortable pajamas and slippers, in the comfort and quiet of your home, without being enslaved by the clock, without the hustle and bustle of public transportation or traffic. Sounds perfect but…
Telework doesn’t have to be an ordeal! 10 tips to succeed and not lose heart
10 tips for a healthier and more productive telework!